ANDy MURA

Bio

I'm a pipeline marketing and sales enthusiast, founder, speaker, and mentor with over 15 years of experience in Saas, Digital Transformation, and Growth. Over the past years, I've been working directly and indirectly (as a mentor or consultant) with over 200 companies in North America and Europe and I'm currently in charge of marketing and sales at Ratepay, the white-label BNPL solution that leads to higher CLTV through an increased conversion rate, lower cart abandonment, and higher repeat purchase rate. 

My focus in digitalization is on H2H (human-to-human) Marketing, RevOps, and Customer Journey Management to make sure that companies invest resources in creating value for customers while also focusing on a great employee experience to support successful change management processes that lead to an enhanced customer experience. 

Areas of expertise: Marketing, Sales, RevOps, Business Strategy, Corporate Strategy, Demand Generation, Sales, SaaS, B2B, Digital Transformation, User Onboarding, UX/CX, Automation, LEadership.