ANDy MURA

Throughout my career, I’ve consistently stepped into transformative roles where growth was essential—but not yet systematic. I specialize in turning potential into performance, building scalable commercial engines, and repositioning companies to become market leaders in their space. 

As a growth leader with several years of experience in executive roles in SaaS and tech I’ve always been drawn to challenges where strategy, execution, and cultural change had to come together fast. I’ve built and led high-performing teams, driven enterprise growth through intent-based ABM and demand generation, and closed partnerships with some of the biggest names in tech, retail, and finance. 

What drives me is the opportunity to build. I’m at my best when I can shape a company’s story, lead cross-functional change, and inject both clarity and velocity into go-to-market efforts. I bring a deep understanding of SaaS, AI, and tech ecosystems, and my teams predictably and consistently always hit revenue targets. 

Experienced with B2C and B2B solutions targeting both SMBs (marketing and product-led growth strategy) as well as large corporations (high-touch sales-led approach). Ex-founder with entrepreneurial mindset, outstanding communications skills, and focus on authentic and transformational leadership. My work is grounded in data, but powered by creativity and strong storytelling. Above all, I thrive on momentum—moving fast, learning faster, and helping companies outperform their own expectations.

Throughout my career, I’ve led cross-functional teams, developed transformative strategies, and delivered exceptional results that exceed revenue goals and redefine customer experiences.

As a strategic thinker with an entrepreneurial mindset, I excel in creating data-driven solutions to complex challenges, fostering collaboration across teams, and shaping brands that lead their markets. From building marketing infrastructures to steering cultural transformation, my passion lies in empowering organisations to achieve their full potential.

Some of my core expertise include:

• Strategic marketing and branding for scalable growth.

• Go-to-market strategies that deliver measurable outcomes.

• Building and mentoring high-performance teams.

• Driving innovation through change management and partnerships.

I’ve had the privilege of working alongside talented CEOs, investors, and key stakeholders to navigate challenges like market expansion, M&A activities, and organisational transformation.

Areas of expertise: Strategic Marketing, Performance Marketing, Campaign Management, Demand Generation, Lead Generation, Lead Management, AI Agents, Ai Workflows, Strategic Partnerships, Sales, Business Development, Market Research, Positioning and Branding, Product Marketing, Inbound Marketing, Advertising, Content Marketing, Account Based Marketing, Business Strategy, SaaS, Customer Persona Development, Customer Experience, Budgeting, Team Management, Team Development, Leadership.